- Two-thirds of life insurance owners say they feel financially secure compared to surveyed non-owners.
– 2024 Insurance Barometer Study by LIMRA and Life Happens
- 22% of life insurance owners say they do not have enough coverage.
– 2024 Insurance Barometer Study by LIMRA and Life Happens
- A majority of Gen Z has shown an interest in life insurance, but self-reported ownership stays at 36%.
– 2024 Insurance Barometer Study by LIMRA and Life Happens
- Life insurance costs are cited as the top barrier to buying life insurance. Almost three-quarters of respondents overestimated the cost of a basic life insurance policy.
– 2024 Insurance Barometer Study by LIMRA and Life Happens
- Lack of knowledge of life insurance products is cited as a major reason the three youngest generations do not own life insurance.
– 2024 Insurance Barometer Study by LIMRA and Life Happens
- Since 2020, the percentage of Americans with life insurance has remained elevated since the height of the COVID-19 Pandemic.
– 2024 Insurance Barometer Study by LIMRA and Life Happens